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Starbucks Cup Artist Competition
Project type
Decoration
Date
September 2023
A set of decorated paper cups comes in three sizes (Tall, Grande, Venti) to celebrate the 100th Starbucks store in Vietnam.
The set conveys the idea of the 10-year development of Starbucks in the Vietnamese market.
Starting from Tall size, it features the first store in 2013, situated in HCMC with iconic city landmarks.
In Grande size, it shows the progress from a branch with ripped coffee beans to when they are roasted and finally brewed into daily cups of coffee that Starbucks has delivered to their customers throughout the decade.
Eventually, Venti size lands the mood for traditional features and brings a rich sense of culture from the capital city, Hanoi, where the 100th store would be placed.